Get expert eyes on your B2B Tech Strategy to ensure a successful Go To Market approach. This is crucial for developing a high growth marketing strategy that aligns with your overall marketing strategy, especially if you're working on a marketing strategy for startups.

Coastal Collective Marketing: Strategic Marketing Consultancy

Coastal Collective Marketing: Strategic Marketing ConsultancyCoastal Collective Marketing: Strategic Marketing ConsultancyCoastal Collective Marketing: Strategic Marketing Consultancy
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Get expert eyes on your B2B Tech Strategy to ensure a successful Go To Market approach. This is crucial for developing a high growth marketing strategy that aligns with your overall marketing strategy, especially if you're working on a marketing strategy for startups.

Coastal Collective Marketing: Strategic Marketing Consultancy

Coastal Collective Marketing: Strategic Marketing ConsultancyCoastal Collective Marketing: Strategic Marketing ConsultancyCoastal Collective Marketing: Strategic Marketing Consultancy
LET'S CONNECT

Meet KariNE Malzahn

Karine partners with leadership teams to untangle complexity and deliver results that matter.

Karine, the founder of Coastal Collective Inc., brings over 25 years of experience in B2B Tech Strategy, collaborating with enterprise brands, startups, and VC/PE-backed companies. As a strategist, builder, and connector, she employs a practical, high-impact approach to align marketing, sales, and operations, enabling businesses to scale and accelerate growth through a high growth marketing strategy.


Her expertise includes leading technology brand strategy for automotive and wireless OEMs, as well as partnering with SaaS, tech, and entertainment product leaders. Karine specializes in developing core go-to-market frameworks that deliver lasting results, particularly in crafting effective marketing strategies for startups.

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Visit Karine on linkedin

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Areas of Expertise

Go-to-Market Strategy Development

Revenue Operations & Infrastructure Design

Revenue Operations & Infrastructure Design

Delivers clear value propositions and aligns cross-functional execution with a B2B Tech Strategy, while implementing launch strategies that drive traction and scale through a high growth marketing strategy in competitive markets. This comprehensive marketing strategy is particularly effective for startups looking to establish their Go To Market approach.

Revenue Operations & Infrastructure Design

Revenue Operations & Infrastructure Design

Revenue Operations & Infrastructure Design

We build a revenue infrastructure that enhances visibility, accountability, and performance, effectively connecting systems, data, and teams through optimized RevOps frameworks. This is an essential part of a B2B Tech Strategy and a high growth marketing strategy, particularly for startups looking to refine their Go To Market and overall marketing strategy.

Marketing Team Architecture & Leadership

Revenue Operations & Infrastructure Design

Marketing Team Architecture & Leadership

Establishes high-performing marketing teams through an effective B2B Tech Strategy, ensuring the right structure, roles, and workflows to align with business goals and accelerate execution. This approach is essential for a robust Go To Market plan and supports a high growth marketing strategy, making it particularly beneficial as a marketing strategy for startups.

Board-Level Go-to-Market Advisory

Tech Stack Ecosystem & Lead Funnel Design

Marketing Team Architecture & Leadership

Offers strategic guidance to executive teams and boards on B2B Tech Strategy, including market entry, go-to-market positioning, and high growth marketing strategies that leverage operational expertise.

Brand & Messaging Refresh Projects

Tech Stack Ecosystem & Lead Funnel Design

Tech Stack Ecosystem & Lead Funnel Design

Leads brand transformation initiatives that modernize messaging and clarify positioning within a B2B Tech Strategy, reflecting a company’s evolving identity and future direction while aligning with a high growth marketing strategy and effective Go To Market approach, especially beneficial for startups.

Tech Stack Ecosystem & Lead Funnel Design

Tech Stack Ecosystem & Lead Funnel Design

Tech Stack Ecosystem & Lead Funnel Design

We design integrated marketing tech stacks and lead funnels that are essential for a successful B2B Tech Strategy. This approach streamlines customer acquisition, enhances segmentation, and enables performance tracking, all of which are vital components of a high growth marketing strategy and an effective Go To Market plan, particularly in the context of a marketing strategy for startups.

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